Adventure motorcyclist holding a smartphone with an empty, lit screen — the silent post-purchase relationship the brand never built.
For Powersports Brands at Scale

You ship product. Dealers sell it.
And then your relationship
with the rider goes silent.

Eight Foot Brands builds CRM, email, SMS, and loyalty programs for powersports brands in 90 days — channel-wide, dealer-friendly, AI-accelerated. The Lifecycle Activation Sprint turns the rider relationship into an asset you actually own.

Book the Conversation → See How It Works

Dealers own the customer file. Brands own the product.
Nobody owns the relationship.

Most powersports brands — even the ones doing real volume — have almost no post-purchase relationship with the rider. The dealer captures the sale. The brand ships the product. The rider walks out and the brand never hears from them again. That's the gap. And it's the cheapest, fastest unlock in this industry right now.

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No welcome flow. The rider takes the product home and the brand goes quiet.

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Warranty registrations sitting in a database, never used to start a relationship.

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No re-engagement. The rider goes quiet for 18 months and the brand doesn't notice.

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No loyalty program. Three-time buyers treated the same as first-time buyers.

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Marketplace customer files locked away — no reactivation across Amazon, RevZilla, Cycle Gear.

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Dealers and brand running parallel — no service-reminder co-op, no shared lifecycle revenue.

The playbook

Built for the rider. Built with the dealer. Built across the channel.

01

Dealer-friendly by design

Service reminder co-op, loyalty rewards funded toward dealer visits, warranty as the bridge. The dealer wins alongside the brand — never around them.

02

AI-accelerated production

The full flow library — welcome, post-purchase, re-engagement, win-back, loyalty, SMS — produced at ten times the throughput of a traditional lifecycle build.

03

Channel-wide, not DTC-only

DTC, dealer co-op, distributor inventory clearance, marketplace reactivation. One customer file, every channel lifted.

What you walk away with

A working lifecycle engine, not a deck.

Customer file audit

Every channel where rider data is sitting — DTC, dealer, distributor, marketplace, warranty, service records — mapped, cleaned, and connected.

Lifecycle platform deployed

Klaviyo, Attentive, Postscript, Yotpo, or HubSpot — selected, configured, and integrated with your commerce stack and dealer systems.

First three flows live

Welcome and onboarding. Post-purchase education. Re-engagement after gap. Producing email and SMS revenue by day 60.

Loyalty and referral program

Tiered rewards. Dealer-funded visits. Referral mechanics that turn three-time buyers into your most valuable acquisition channel.

Channel co-op flows

Service reminder co-op with pilot dealers. Distributor inventory clearance campaigns. Marketplace reactivation across Amazon, RevZilla, Cycle Gear.

Reporting and signal

Churn risk, reorder likelihood, dealer-conversion patterns. The data you already had, finally readable.

Industry operators behind every project

Three decades of powersports brand-building. AI-native operators. One studio.

Eight Foot Brands is led by Hank Desjardins (Cycle Gear, Tucker Rocky, Speed and Strength) and built around operators who have run powersports retail, distribution, and DTC at scale. Every Lifecycle Activation Sprint has industry expertise on the floor — not just martech consultants reading a brief.

Meet the Team →
How it works

Five steps. Ninety days to a working lifecycle engine.

  1. 01

    30-minute conversation

    We look at your actual customer file, the channels where rider data is sitting, and the lifecycle programs (if any) you're running today. No proposal. No pitch deck.

  2. 02

    Audit and foundation (Days 1–30)

    Every channel where rider data lives — mapped, cleaned, connected. Lifecycle platform selected and configured. First welcome flow live.

  3. 03

    First three flows (Days 31–60)

    Welcome and onboarding. Post-purchase education. Re-engagement after gap. Three flows running, measuring, contributing email and SMS revenue.

  4. 04

    Channel-wide expansion (Days 61–90)

    Loyalty program live. Service reminder co-op with two pilot dealers. Marketplace reactivation deployed. Reporting in place.

  5. 05

    Handoff and expand

    A working lifecycle engine, an internal team that knows how to run it, and a roadmap for the next sprint — referral, win-back, predictive segmentation.

Outcomes

What changes after 90 days.

+15–30%

Email and SMS revenue contribution to total DTC by day 90.

Dealer

Co-op participation — service reminders routing riders back to authorized dealers.

Owned

Customer file — clean, segmented, and yours. Not rented from the channel.

Lower

Acquisition cost — repeat purchase replaces a meaningful share of paid spend.

Stop renting the rider relationship to the channel.

Thirty minutes. No proposal. No pitch deck. We'll look at your actual customer file and tell you what the channel-wide lifecycle program looks like. We're here to make the relationship gap close.

Book the Conversation →